About me

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Hello! I’m Samantha, an experienced Executive and Personal Assistant with over 10 years supporting founders, board-level executives, and creative teams across London. My career has taken me from the design world at Foster + Partners, to the hospitality industry with D&D London, to high-growth environments at WeWork and Nordstar, a venture capital firm I helped build from the ground up.

I launched my freelance VA business to give busy professionals flexible, high-quality support — without the overhead of a full-time hire. Whether it’s managing complex travel, coordinating events across Monaco, Marrakech, or Dubai, streamlining business operations, or taking care of personal admin that frees up your time, I bring a calm, polished, and proactive approach to every detail.

I believe success comes from strong systems and reliable support. People work with me because I’m trusted, discreet, and efficient, with a genuine passion for making life and business run smoother. I thrive in fast-paced environments, but I also love focusing on the small details that make a big difference — from the seamless delivery of a corporate offsite to the thoughtfulness of a perfectly chosen gift.

Based in Surrey, conveniently located just 30 minutes from Central London, I work with founders, families, and professionals who want to reclaim their time and know that everything behind the scenes is taken care of.